Social Media for Business – Myths about Social Media for Businesses
In the world of business, marketing strategies and techniques are riddled with myths, just to discourage people from using them. When social media became a popular marketing avenue or option for business owners, it had its own myths that discouraged traditional and old-school business owners from using them. Before the advent of Twitter and Facebook, it was considered a leap of faith for business owners to abandon traditional forms of marketing and use Internet marketing as a viable marketing option. So, what are these myths?
1.) Everybody’s on social media – Internet marketers will perpetuate these myths to business owners who think social media sites like Facebook can rake in millions of visitors. Internet marketers will do anything to hook-business owners in, which is why this is the most prevalent myth. Facebook and Twitter may have millions of visitors, but it won’t guarantee that you’ll earn the same amount of visitors for your account or page. This is due to the fact that not everyone on social media is looking for you. If you’reusing social media, you need to set a realistic expectation on the kind of traffic you want to generate, like hundreds or a thousand a month.
2.) Social media requires special companies – Yes and no. Social media management is something that can be done in-house or you can hire companies to do it for you. The latter is often perpetuated as a myth … Read more