How Social Media Boomed Internet Marketing In 2012

How Social Media Boomed Internet Marketing In 2012

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Social media has taken off and it took with it Internet marketing. Social networks have become so popular than ever that it has become a valuable tool for Internet marketers. Nothing has been more effective in the delivery of the message than the use of social media. Internet marketers have seen this phenomenon and as they have increased their social media presence they have seen the benefit that it brings to their efforts and to boost the awareness of the brands they are carrying.
Marketing using social media has become part of the overall marketing mix in 2012. More businesses have seen the potential of social media in delivering information to the people. More so, an increased awareness will lead to better product exposure that business can only dream of in the past.
Word of mouth
Social media proved to be the most important vehicle to drive word-of-mouth marketing. People generally want to ask for referrals before making any purchases or patronizing any products. The use of social media means that people can be informed about products and services and at the same time ask for recommendations. It has become easy to look at the consumers giving comments on the pages of certain businesses. Now likes are no longer the yardstick that makes the page a success. It is how being received by commenters that drive its success. The changes in the Facebook pages allow people to comment without necessarily … Read more “How Social Media Boomed Internet Marketing In 2012”