Social Media – Bring Your Skates

Social Media – Bring Your Skates

Source: Flickr

The owners of the social media site, ShoutLife, are all in their twenties. They have sought to create a fun environment for their thousands of guests. Connections are made and marketing takes place as members enjoy getting to know more and more ‘friends’.

If you stick around long enough, you are likely to receive a bulletin alerting the minions to a group-wide event. Recently, that event was a roller-skating party in Michigan. The date and time were announced for a facility that likely housed around 200 individuals.

What about the individuals who live in Australia, or Maine for that matter? How many of these individuals would/could travel to Michigan for a roller-skating party hosted by individuals they had never met?

There is a strong likelihood that the owners of ShoutLife wound up skating with some of their friends and family. Perhaps a few members who lived in the region showed up, but most of the visitors of this social media site did not attend.

The question is, “Did it make sense for the owners to post an event that would not likely draw a crowd?”

The answer is yes. You see, for most of us just the thought of trying to gather a global network of individuals to something as simple as a skating party will draw a smile. Not only will we smile, but we will remember enjoyable times with friends in our past. Not only will we remember, but we … Read more