Six Marketing Strategies In Web 2.0 World

Six Marketing Strategies In Web 2.0 World

In Web 1.0 world, we are using internet banner ads, text ads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clients online. Today, internet had been transitioned to web 2.0, new internet marketing strategies are needed to continue be successful in internet world.

With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web. Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites.

So, as an internet marketer for a Web 2.0 world and to be successful in an era where customers are freely discuss your products and services, you should consider the 5 important marketing strategies below:

1. Learn about social media

Social media is one the most important "must know" knowledge in Web 2.0. Thus, the first and foremost, you should participate in and understand social media by learning about it. YouTube, del.icio.us, Flickr, digg, MySpace, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets.

2. Marketing Plan For Web 2.0

You should factor let your visitors to play a more important role in your new marketing plan for Web 2.0. Let your website visitors to create content on your … Read more

The Apple iPhone for Business

The Apple iPhone for Business

Street View of Nimbin with Hippy Van
Source: Flickr

If you view the advertising for the Apple iPhone, you would think that it is strictly for young adults to be used for pleasure. Most of the advertising focuses on the iPhone’s entertainment value. They focus on music, video, and Facebook. Overall, not very business like. However, the Apple iPhone for business purposes is something you do not see advertised much. Perhaps this is due to the fact that the only service provider for the iPhone is AT&T and they are not looking to cut anyone deals on iPhone services. Nevertheless, the iPhone can be a useful business tool; one just has to decide if the cost is worth it.

Is using the Apple iPhone for business really a viable option? It can be. Your particular business situation will dictate if this phone is something your company should consider or if it will be impractical. There are situations where the iPhone will shine and then there are other situations that will make it totally impractical.

You should consider the Apple iPhone for business if you need to stay in contact with others constantly. This would include texting, chatting, email and cell phone communications. An ideal example for an iPhone in a business environment is a buyer for a retailer. When the buyer goes to shows or other purchasing events, using the iPhone as a camera to send a potential product to management can give the competitive edge to your business. The fashion industry … Read more