What You Need To Know About SEO And Why (2)

What You Need To Know About SEO And Why

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Source: Flickr

Why should you bother with learning about search engine optimization? The fact is that search engine optimization is an inexpensive way of effectively advertising your business, as you don’t need to hire a professional if you have the right advice. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to get more business from your web presence.

By posting duplicate content at different URLs you’re diluting your link juice, thus reducing your page rank boosting power. This is an important reason that you should instead focus all external and internal links to a single page so it can get the mega-boost it needs to up the search engine results page!

Your SEO focus should be on phrases, not just single keywords. How often do you ever search with just one word? You need to choose phrases that will bring customers to your website who are looking for exactly what you’re offering. Include localized information in your text, like “Our Toronto location is having a sale this week!” instead of “We’re having a sale!”

Keywords are absolutely essential to get your website on the search engine map. All aspects of your site; titles, content, tags, URLs, and even image names; should contain plenty of words that a person might be searching for to find your content. Beware of putting too many unrelated keywords, though- this can … Read more

Starting a Home Business In Photography

Starting a Home Business In Photography

A home photography business does’t necessarily require formal photography training. What it does require is a passion for photographic art, an artistic flair, the technical skills to operate the equipment and the ability to market the business.

Someone who is still in high school or college can start out preparing for a home photography business by taking photos for the yearbook or the student newspaper. A basic photography course would be very helpful as well. Nowadays it’s good to know how to operate both a 33 mm and a digital camera. Local community colleges often have very reasonably priced community education courses, many that involve just one class in the evening or on the weekend. Colleges that offer Lifelong Learning Centers for folks 50+ have courses as well, and some of these are taught by very experienced retired home photography business professionals and little or no cost.

There are many types of photography and the home photography business entrepreneur may want to specialize, perhaps in photography for news organizations such as the local daily or weekly paper, in advertising photography for local magazines and local firms that need to market their products. One of the most common forms of home photography business is for events and celebrations such as weddings, bar mitzvahs, anniversaries, and other events. These can be especially lucrative as repeat business and excellent multiple referrals.

Travel photographers have exciting home photography business lives, although it takes a lot of skill and … Read more