What You Need To Know About SEO And Why
Why should you bother with learning about search engine optimization? The fact is that search engine optimization is an inexpensive way of effectively advertising your business, as you don’t need to hire a professional if you have the right advice. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to get more business from your web presence.
By posting duplicate content at different URLs you’re diluting your link juice, thus reducing your page rank boosting power. This is an important reason that you should instead focus all external and internal links to a single page so it can get the mega-boost it needs to up the search engine results page!
Your SEO focus should be on phrases, not just single keywords. How often do you ever search with just one word? You need to choose phrases that will bring customers to your website who are looking for exactly what you’re offering. Include localized information in your text, like “Our Toronto location is having a sale this week!” instead of “We’re having a sale!”
Keywords are absolutely essential to get your website on the search engine map. All aspects of your site; titles, content, tags, URLs, and even image names; should contain plenty of words that a person might be searching for to find your content. Beware of putting too many unrelated keywords, though- this can … Read more