How You Can Better Manage Your Mobile Marketing

Mobile marketing is a relatively new type of advertising. It is no longer the preserve of large organizations. Now, anyone can get involved and reap big benefits. Check out these great tips.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. Text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

Don’t forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.

One of the key factors to successful mobile marketing advertising and messaging are to keep your messages and ads short, to the point, and urgent. The devices are possibly smaller, so you have less room to work with in composing … Read more