Steps To Making Your Brand More Visible With Pinterest
Let’s face it. Interest makes businesses drool. Why not? Let the numbers convince you. Interest has about 20 million users in just 24 months. There were 3.3 million users were added to the system in December 2012 alone. About 10 million unique views a month and an average of 410 minutes of usage per user each month. Interest is the third-largest social media in the United States. It has surpassed Yahoo in organic traffic and Twitter in referral traffic.
No business can afford to ignore the potential of interest to build their brands. In fact, 21 percent of people that use Pinterest went on to purchase something that they saw in interest. Interest is showing all and sundry that it has the ability to expand and make your brand known. Some would say interest is only applicable for small and medium businesses. That is inaccurate. Big companies that have large marketing budgets are also looking at interest. Coca-Cola is one of the companies that have shifted their social media marketing strategy towards what is called liquid content. Liquid content is a new way to entice users of social media to take a look at your brand and connect with customers. Coca-Cola uses an engagement strategy using and interesting story to create customer connections.
What are brands doing to make their presence felt on interest? Let us find out how to become a successful brand in this emerging superstar of the social … Read more