How To Use Pinterest for PR

How To Use Pinterest for PR

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Source: Flickr

By now you have heard about the ability of Pinterest to drive traffic to your website. The question that a lot of businesses are asking now is if Pinterest can replicate its stellar performance to the world of public relations. Pinterest is the hottest site to grace the world of Internet perhaps since Facebook. In fact in 2012, CNN touted this fledgling new social media platform as the hottest site in the planet. For good reason, the numbers that was crunched by this site for the past 24 months is enough for public relations professionals to turn to Pinterest to launch their PR work.
Public relation sorties are efforts by institutions and enterprises to use the power of media to report to its various publics about their performance. It allows businesses to gain mileage from the free media exposure and create an image to support their causes and the company’s bottom line.
So how do you go about using Pinterest for PR?
It is not about always about you. While it is tempting to bombard pins about your organization, it is a move that could back-fire. In fact, Pinterest is against blatant self-promotion. Social media is not about you, it is about what you stand for and the advocacies that you espouse. That is why it pays to pin things that will inspire other people to join your crusade. A good way to do this is to pin photos of the projects … Read more