8 FB ADvertising Essentials
Facebook advertising is more than just being present in the social media. If not handled properly, it could just be merely a business relation that won’t yield you anything. As in the real world, the goal of online advertising is the same: to deliver unique selling points and increase your sales. The only difference with online advertising is that it allows advertisers to have a closer and more personalized approach in delivering their ads. And this is where Facebook is most effective. However before running your very first ad in Facebook, there are a few things you should consider:
1. Budget. This is the first thing you have to decide whenever you want to engage in any advertising activity. How much money can you spend for you ad? Setting a specific budget for a specific length of time is important to ensure that you are spending your money wisely. Not identifying your budget might just result in overspending and low profit.
Facebook advertising offers two payment options. Either you pay per click (you only pay when someone clicks on your ad) or per thousand impressions (you pay every 1000 times that your ad has been shown).
Your next option is to set either a daily or a long-term advertising budget. For your daily budget, you have to set a specific amount that you’re willing to spend on advertising each day. Long-term budget is the amount you are willing to spend over a certain period of time. … Read more