Explosive Ways To Using Pinterest For Biz
Perhaps you’ve already heard about the latest online sensation called interest. Dubbed as the fastest-growing social media, experts believe that it is driving greater traffic to business websites than Google+, or Twitter, or LinkedIn. Plus, interest is very popular among women who are 25-34 years old (who, by the way, is the age group with the greatest buying power). While Pinterest claims that it was not designed for businesses, it has not prevented business owners and retailers with a visual inclination to set up their own accounts for marketing purposes.
If you’reconsidering of using interest for your business, then learn the most explosive ways of using it to drive traffic to your store or site.
Know what your customers look for and build boards appropriately. Make sure you set up boards that will match the lifestyle of your customers and pins plenty of images accordingly. By not posting only your own products or images, your customers will know that you understand and recognize their needs. This is one good way of earning their trust and making them your faithful followers, and yes, even loyal customers.
Organize your pins and boards. By putting all your pins and boards neatly, you will be increasing their chances of being seen by other users and of them following you. Many business entrepreneurs have learned this secret early on and so they’re already enjoying a lot of traffic being driven into their site from interest. In fact, some even notice that their interest account has exceeded Facebook or Twitter in referring customers to their company website. In order to gain the same level of success with your interest account, make sure you categorize everything you post. It’s not smart to post plenty of wedding stuff and not categorize them under a “Wedding Event” board.
Link your Pinterest to your other social networking sites. Your Pinterest presence can be cross-promoted in your other social media accounts such as Facebook and Twitter. Integrate your other social media accounts with interest in such a way that when you post new pics, they will be automatically shared. Just remember not to post or share too much information as this might annoy your followers. Finally, on your company website don’t forget to add a link of your interest profile along with your other social networking site links.
Use various strategies. Interest users are wary of people who are self-centered, that is, those who keep on promoting their products and their company. Like any other social networking sites, Pinterest is about building relationships and not about advertising your products. You can effectively do this by posting interesting and relevant content to your target audience. On this note, you have to be more attentive to the content you stumble across the internet and post interesting articles, info graphics, news, or products to your pin board. It will surprise you just how many users will start connecting with you, frequenting your site and even beginning your posts.
Build relationships with other Pinterest users. Don’to be so engrossed with your won Pinterest site that you forget other members of the community. If you want your interest account to expand and even thrive, you have to be continually engaged with other users. You can do this by following, liking and repining others. Pay special attention to your existing and potential customers and like and begin their images that match your image and brand.