How To Engage Your Target Market Using Pinterest
The call of social media today is more engagement by businesses to its target market. But, with time is of the essence, you need to use the most effective means available. You need to be able to drive traffic to your external website. Putting articles on the feeds are not just enough. It is important that you are able to leverage the power of emerging social media such as interest.
Interest has attracted a lot of marketers because of its potential. The numbers speak for itself Pinterest is the hottest social media around. Gaining around 3 million users in December 2013 alone, interest is the fastest-growing social media. It has earned third place behind Facebook and Twitter as top social media dogs.
Engaging your target market needs full knowledge on how interest works. Once you know how it works it would be easy to engage with your target market and earn Pinterest success. Joining interest is the first step to engage with your target market. How could you possibly harness the potential of this emerging social media if you are not in it? Joining Pinterest is free so you need not worry about costs.
Upon joining you need to follow the big winners. It is recommended that you follow the influencers in interest. Following influential winners will give you a better view about the trends in the industry. For example, if you are a furniture maker it is great to follow the furniture industry trendsetters. It will give you an idea about the trends in the industry. The pins often give you an idea what customers want to buy.
Creating boards that are interesting is one way to engage with your target market. Boards should be creative and innovative. This will afford your boards more eyeballs and better market engagement. Your followers would want their fancies tickled from time to time. Boring boards are the recipe for disaster.
Pin with variety is one of the top commandments in interest. It is advisable to win not just your products. Try to pin about things that are related to your business. This will give your followers more reason to look at your boards. If you are in the food business to try to pin recipes, tips and products that you like. Don’t let your boards become too self-serving.
Launching a daily pin theme will make things interesting across your boards. It will ensure that your boards will not be too boring. The idea is to constantly whet your followers’ appetite for a daily serving of pins. The daily-themed pins more often translate for repeat eyeballs. You get to serve existing eyeballs and retain them while attracting new visitors to your boards. For example, if you are a custom t-shirt maker try to pin the custom t-shirt of the day because followers will be looking forward for the new shirt tomorrow.
Using other social networks to feed Pinterest is another great way to build the hype. Let’s face it. Interest is the most exciting social network but it does’to have something other social networks have—a lot of users. It is best to use Facebook to point to Pinterest to create interest among your market.
Indeed, interest can become a great way to market your products. If you know how to do it, the possibilities are endless. Interest has no way to go but up. Starting early will give you better chances to succeed.