How To Make Pinterest Work For Your Local Business
Local businesses have lots to gain when working with Pinterest. In fact, Pinterest is probably built with the local business in mind. The way this new social media platform is perfect to provide brand awareness and marketing intelligence for businesses that don’t have the million-dollar marking budget. The secret in getting the ball rolling is to know how this new kid on the block actually works. Once you learn the secret how to use Pinterest to your advantage, it would be all smooth sailing from then on.
If you haven’t captured the essence of Pinterest here’s a quick tutorial on what it is all about. Pinterest is a digital corkboard where people are allowed to pin stuff. Pinterest allows the pinning of digital stuff, that is, all over the Internet. Initially you can only pin photos. Now, videos are allowed to be pinned making the platform more robust and powerful.
Not everyone is using it. Just 20 million people are using the platform right now spending an average of 410 minutes a month. What makes Pinterest an exciting proposition is the rate of its growth. The growth rate of this social media network is so phenomenal that the speed is akin to the escape velocity. Okay, okay we may be exaggerating a bit on that. However, it cannot be denied that it is one of the best things to happen on the Internet since the browser. Okay that is also an exaggeration.
If you want to use Pinterest and help your local business here are some tips and guides that can help you get started. These tips may not guarantee a hundred-percent success but it will surely help you find your place under the Pinterest sun.
The first step, obviously, is to get into Pinterest. That is pretty straightforward. You need to sign up for an account. It is free so you need not to worry about costs. It is a social network first and foremost, that is where the fun starts. Its social nature gives it a natural leverage to promote stuff to other people. The good thing about Pinterest is that you can follow total strangers. No need to be friends with people you absolutely don’t know to make this thing work.
The second thing you should do is to add a Pin-it button on your website. To complete the package, make sure that your site is Pinterest-aligned. It only means that people visiting your site should be able to pin stuff coming from your pages. This will give people better access to content and spread the word about your business.
Use crowdsourcing to build brand influence that could improve your brand awareness. There are several ways to do this, one through contests where you can ask people take pictures of themselves using your products for prizes. You can also create a fan board where you can ask fans to pin stuff that makes your brand stand out. Some businesses even hold Pin-to-Win contests to improve their brand awareness. The only thing that you should strictly consider is to make the contests easy and keep it simple.
Pinterest is a great way for local businesses gain the foothold of their locality. It is one of the best methods known to make a local brand appreciated on their home turf. If you do this one right who knows your local brand can become a universal one in no time.