How To Use Pinterest for PR
By now you have heard about the ability of Pinterest to drive traffic to your website. The question that a lot of businesses are asking now is if Pinterest can replicate its stellar performance to the world of public relations. Pinterest is the hottest site to grace the world of Internet perhaps since Facebook. In fact in 2012, CNN touted this fledgling new social media platform as the hottest site in the planet. For good reason, the numbers that was crunched by this site for the past 24 months is enough for public relations professionals to turn to Pinterest to launch their PR work.
Public relation sorties are efforts by institutions and enterprises to use the power of media to report to its various publics about their performance. It allows businesses to gain mileage from the free media exposure and create an image to support their causes and the company’s bottom line.
So how do you go about using Pinterest for PR?
It is not about always about you. While it is tempting to bombard pins about your organization, it is a move that could back-fire. In fact, Pinterest is against blatant self-promotion. Social media is not about you, it is about what you stand for and the advocacies that you espouse. That is why it pays to pin things that will inspire other people to join your crusade. A good way to do this is to pin photos of the projects of the enterprise to help local communities.
Tell your story through photos. A great way to leverage the natural strength of Pinterest is to enhance your story and tell it through photographs. Nobody can argue that photos tell a thousand words. What sets Pinterest from other photo-sharing sites such as Flickr and Photobucket is its ability to go viral and social. Telling your story with pictures is an effective way to enhance your engagement with your potential customers and the publics that you serve in the community.
Show the human side of enterprise through Pinterest. When public relations developed in the 1960s, it was designed to bring a human face to corporate America. Pinterest allows people to take a look about the enterprise’s culture. Create a board where you can pin photos of the company excursion or the recent camping trip. You can also tell the world how the company donates company time to help people build homes.
A great example is how the US Army shows off the culture of women in the Army. It is important that you don’t pin at random. It should be always a calculated move every time you pin photos.
Let videos tell a good story as well. Using videos is another powerful way of showing people about your organization’s culture. Mixing videos with photos will give you better leverage and variety. People like to pin videos especially if it very tastefully done.
Develop relationships with your followers. Public relation is all about building links. It is true then and truer now. Follow media people and brand influencers to get to know them and get their help to spread the word about your organization.
Public relations have been long the domain of text. As people’s preferences evolve, Pinterest allows people to present their story in a different way. Pinterest tells stories in a fresher light. Public relations go into a metamorphosis when practitioners leverage Pinterest’s power to bring stories into a new light. This will be enough reason why PR should embrace the 21st century through Pinterest.