Designing Digital Pieces for Digital Presses
Designers value the litheness of digital presses that let them print shorter four-color runs. But choices of paper and preparation of files require special care. This is why designers are taking advantage of the versatility of digital printing more than ever. The ability to print four-color on shorter print runs gives them an imaginative freedom their budget might not have allowed on offset presses. As more digital papers enter the market and more print options become accessible, there are more things to consider.
You can choose any paper that the printing company guarantees will work with their digital press for the type of job you want to print. Each digital press manufacturer evaluates and recommends paper selections (coated and uncoated) for their line of equipment. Some printing companies experiment and are willing to guarantee work done on papers they recommend, in addition to the papers the vendors recommend.
One of the most significant tips for designing an efficient, artistic, high-quality, and cost-efficient variable data piece is to bring all parties involved in the project together from the start. You have to discuss first what components of the piece are variable — is it text, graphics, images, or all three. Also, the number, size, and location of the variable data fields should be clarified. These measures will aid define the production resources required and the type of digital color press and variable data system that can be used.
A point to remember when … Read more