Moving To The Big Leagues: Advice For SEO (2)

Moving To The Big Leagues: Advice For SEO

Aston University Alumni, London Chapter - 1st May 2019
Source: Flickr

Search engine optimization is one of the best ways to get visitors to your website. It can even help you make more money. But, the only way that search engine optimization will be helpful to you is if you know how to use it properly. Which is exactly what the following article is going to teach you how to do.

Allow visitors to your site to social bookmark it for later, by providing your visitors with this option, you are helping to create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember, the higher in search results, the easier you can be found and get more traffic.

When dealing with search engine optimization, it is a good idea to place some of your keywords in either bold or italics. This will make your keywords stand out more, especially if you only use it for the most important ones and will allow you to achieve a higher search result ranking.

When optimizing your website for search engines, it is important you make one or two changes at a time. If you do too much at once you won’t be able to tell which change affected your Page Rank negatively or positively, and it’s also possible to have both good and bad changes which cancel each other out, confusing you even further.

Don’t put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.

For the title tags of your website, you can use the same keyword or keyword phrase more than once to maintain keyword density but do not use them in sequence with one another. Search engines will assume you are overloading your page with keywords and penalize your search result accordingly.

The first step to search engine optimization success is to do demographic research on your target audience. What are they looking for? Who are they? Where are they visiting right now? Do they use social media? Will they buy your product? Then you can create a keyword list that will be effective.

Develop a social media strategy that is strategic to the type of product or service you deliver. If your product is visual in nature, take a look at Flickr or another visually aimed social media. If your business is all about immediacy, then Twitter may be more your thing. You will find you use your social media more when it is the right one for you, which will only help your overall SEO.

As was stated in the beginning of the article, search engine optimization can be the best way to get traffic on your website. If you use the advice that this article has provided to you, you will be able to see just how helpful search engine optimization can be.