No matter if you like it or not, mobile marketing is an important part of advertising in today’s business world. Just look around and you will see examples of it everywhere – from text messaging, to in-game ads, to the mobile web. This article will provide tips on how to use it to best suit your needs.
Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
Make sure your website is accessible from any mobile phone. This way, you’ll make sure that every prospective customer has the ability to see what you’re offering the way you want them to. Load your site on various platforms to see how it appears, and make changes as necessary so that everyone who visits your site can enjoy the same functionality.
Be adaptable! Make sure your mobile marketing campaign is compatible on different kinds of devices. Your campaign should look the same on a brand of smart-phone device. Do not forget about tablets: perhaps you can adapt your mobile material to be displayed properly on a digital tablet. You will reach more people if your campaign covers several devices.
Establish a policy about engaging in social media. Everyone on your team should know what kind of interactions are appropriate and where you decide to stop. This will help everyone understand how they can use social media as a professional tool, while most people are used to using cell phones and other devices for their personal use.
All of your mobile marketing messages should include a strong call to action. The call to action is an imperative statement designed to goad your customers into doing something. Remember that this does not have to be a demand for an immediate purchase. Even advising customers to follow a link will serve as an effective call.
If you are going to be using a QR code, you want to make sure to keep that image very easy to scan. People will not take the time to figure it out. You can use a free-QR code generator online that will also keep track of how many people are scanning your image.
Compatibility is crucial. When starting a mobile marketing campaign, it is essential that it will display correctly no matter which device your customer is using. There are loyal users of every mobile platform and focusing on only one device limits your customer base. At the very minimum it should be viewable on the 3 biggest devices: Blackberry, iPhone, and Android.
In conclusion, there is not a better way to reach those who are always on their mobile device than through mobile marketing. It reaches this target audience in a variety of ways that are sure to send your intended message. Hopefully this article has cleared up any questions you had regarding this.