Tips On How To Succeed In Mobile Marketing
One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals’ privacy. This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.
Treat mobile and social media like a legitimate source of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
Consider creating a QR code for your mobile marketing campaign to get your viewer hooked on a physical ad or even your product packaging. It’s a great way to get them involved through an action which will mean they’re even more interested in reading what you have to tell them.
Perform usability testing for your campaign. Enlist your friends, family, and co-workers to help you by receiving messages and responding to them. Ask for feedback on ease of use and enjoyment. They should like what they see on the display and report that it was clear and easy to follow.
Take advantage of mobile applications that many mobile consumers already use and are very popular, like Google Maps. Google has a Local Business Center that will list your business on their Google Maps for that region. This way, your business will be targeted to the audience local to your area.
Don’t concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.
If you are serious about the success of a mobile marketing campaign, you should limit the number of offers you send to the very best of the offers you can send. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.