Top 2012 Online Marketing Techniques
Online marketing has become a mainstay in the marketing mix of any business wanting to stay relevant. Online marketing is one of the few that has the speed, reach, and relevance that could spell the difference between having a good bottom line or stunted growth. Internet marketing has increasingly improved over the years and has become a vaunted tool in marketing that could maximize growth and contribute positively to a company’s revenue.
Design is everything
Design is everything because it sells. Just look at the best websites around. They have become giants in their field and it is no coincidence. It is the design that pushes the value of a brand. When a company that sells shoes takes a lot of concern about the design of its website, speaks volume about the importance of having a good-looking site. In 2012, more and more websites have focused on design and multimedia in their respective sites. This is a trend that is seen to be more pronounced in the future.
In 2012, more websites have used more visual media such as videos and images to improve the design of the site. Facebook redesigned its pages to include more images and lesser text. Twitter has allowed banner images on the profile pages of the users. A visual revolution has been shaping up and it should be a potent force for years to come.
Scrolling is the way to go
Scrolling techniques have been used since the dawn of the Internet. However in 2012, parallax designs have re-launched the scrolling text technique. Scrolling 2.0 creates an illusion of a wider and bigger site without actually increasing the screen size. Parallax design is on the rise and more sites are going to incorporate this philosophy as the years move on.
Mobile site design
Since the index finger is the new mouse, more web designers are looking at making more mobile sites. In fact, 35 percent of emails read in 2012 were opened using mobile devices. The constant drop in tablet and smartphone prices will help boost a new revolution in content curation. A revolution that will be sparked with a widespread use of mobile devices to remain connected to the Internet. It is up for designers to harness the power of this revolution in order to stay on top of the Internet marketing game.
Smarter social media
As Facebook hits one billion users in 2012 and Twitter getting half a billion users on its own local media has become a vaunted area for Internet marketing. Now businesses are convinced that going to social networks is an important step to bring their brands to more eyeballs. It is no secret that people spend more time in Facebook and Twitter compared to other sites. Pushing your brand in these social media sites means more traffic to your own site and more eyeballs seeing and learning about your brand.
In 2012, marketing techniques were a combination of old stuff getting new faces and new stuff emerging. Marketers should be able to capitalize on the value of learning about what has emerged in 2012 because the truth is that it has become the shape of the future.