What Is Mobile Marketing All About
You are on the way to the office. As you passed by a coffee shop, your phone just went off telling you have a message. It turns out it was a pitch from the coffee shop telling you about a 10-percent discount on lattes. You look behind you and smile, thinking to take the offer later in the day when you go home. There are two ways of marketing through mobile. The first one is using the mobile phone that is a device which allows you to receive and make calls, receive, and send SMS, and receive updates about everything. The second one is using a mobile or vehicle in marketing a service, company brand or a product by having road shows traveling from one place to another. Aside from the road shows, one can also use the mobile in exposing a newly made billboard of the company in every place they will be able to pass. In this article, we will focus on the use of mobile phone and its applications in promoting services and products.
That, my friends, is what mobile marketing is all about.
Mobile Marketing Through SMS. The mobile phone is one of the necessary commodities, a person must have because of its various uses for day to day activities. You can seldom see a person without having his or her own mobile phone these days. Through this device, anyone can get connected with everyone regardless of their locations. We have to accept the fact that cellular phones have outsmarted various kinds of media when it comes to marketing. Before, people tend to check the newspaper first thing in the morning but recent statistics show that these days, people grab their mobile phones upon waking up prior to washing their face. Many companies have seen this situation and they have found it as a very fast method of marketing their services and products. All they have to do is to continuously send SMS in endorsing their new products and giving updates to consumers.
Marketing Through MMS. The mobile phone has evolved through the years of its existence. The first cellular phones were really dull and boring because of its limited features. To encourage more customers, mobile phone manufacturers made a lot of improvements to their products through adding a lot of features. It started with having lively screens with different colors to having different applications and features such as Facebook, Twitter, and other social media. It is really more interesting to view ads and endorsements if what you are viewing move and look real. Mobile phones that have colored screens can send and receive videos, texts, images, and audios which make it easier to acquire customers. Videos and images quiet really impressive, especially if the presentation is properly done and organized to clearly endorse the product or service to cellular phone users.
Mobile Phones and Social Media. Technology has really improved a lot especially on mobile phone. Smartphones, iPhones, and other mobile phone models have made a lot of things done easier and possible. Social media is what most people are inclined to these days. Facebook and Twitter are just two of the most used local media. It is now possible to gain access to these two using your mobile phones as long as your phone allows the access to these two. This situation is a great advantage for companies to market their services and products with the help of social media.
In sum, we know that mobile phones are really of big help when it comes to marketing these days especially if you are away from your computer. This wireless device can definitely help increase the number of customers of a company as long as it is used according to its purpose. Mobile marketing is all about using your wireless phone in receiving and sending messages, images, videos, and audios to market your product and services.
While industry players have yet to standardize a definition for mobile marketing; it is best defined on what it is all about. Recently, marketing professor Andreas Kaplan gave a working definition of mobile marketing. He said it is any “marketing activity conducted through an ubiquitous network to which consumers are constantly connected.” The connection may be in a form of mobile device. So though mobile marketing is still in its infancy, we have barely scratched the potentials of this type of strategy. It is an effective tool for business to put their message across because it is very invasive. It fully reaches customers at a personal level compared to traditional media. A person does not have his TV, radio, or newspaper with him all the time. In contrast, he brings along his mobile device almost anywhere he goes. Mobile marketing is an exciting new subfield where marketers are able to interact closely to their audience. At the same time, it can injure relationships, such as concerns over privacy and conveniences—if not handled properly.
The future of mobile marketing is huge. As new technologies emerge, there will be new ways to push the message across in a vehicle that can invade one’s personal spaces. It can help the customer with right consumer decisions. At the same time get annoyed with the bombardment of advertising in an area otherwise free of clutter. The challenge of future mobile marketers is to strike a balance between prudent marketing activity and consideration of the right to privacy.