Why Pinterest Hit Big In Such A Short Period
The numbers will speak for itself. Interest has about 12 million users and 10 million page views a month in the United States alone. It has surpassed Yahoo in generating organic traffic and has become a strong third in the social media rankings. This achievement comes just a little over two years from its launch.
The phenomenal rise of interest is nothing short of astounding. The speed of its rise is akin to the escape velocity. But why did interest grew so big in such a short period of time? What has Pinterest has done to become so popular when the idea behind it is not exactly revolutionary?Pinterest is a cross between social media and social bookmarking. Pinteresthas become a huge success because of the way it tells a story to the world, less words more pictures.
With human’s ever increasing obsession about social media; it comes as no surprise that interest would try its luck. We have seen a lot of social media sites that allows you to ask a question, to rate places and even tell the whole world where you are at. Interest offers its ability to connect and expose brands to a lot of people through the magic of pictures.
Interest allows you to connect with like-minded people even you don’t know them from Adam. Once a person creates a Pinterest profile there is no stopping their heart’s content on what to pin. They can pin text, photos, music and even videos. The whole Internet becomes your playground.
Then if interest is just any other social network; why the sudden rise? Can’to existing social networks such as Facebook and Twitter fit the bill? Surely they can also have facilities to pin pictures on the Facebook wall or have a link to spread out on a Tweet, right?
Pundits are pointing to several reasons why Pinterest got so interesting so quick. For one, it allows people to pin pictures of things that they like. Interest became the poster child of social discovery. You get to expose things that you discover for other people to see. You can do it on Facebook but with limited exposure to friends. Unlike Facebook, interest can be seen by the public. Surely, you cannot pin objects to your Tweets.
This revolutionary way of sharing has been seen by social media experts as the reason why interest became a virtual success overnight. The ability to showing people pictures instead of text provides a welcome avenue to present ideas without being burned by too much text.
Interest exposed the creativity of a lot of people. The site is also a virtual scrapbook where you can create pinboards that interests you and follow people who share your interests. This allows greater expression of individuality which is unseen in other social media sites.
Therefore, Facebook asks you what is in your mind; Twitter asks you what is happening but Pintereston the other hand, wants you to pin your interests. The mantra of Pinterest revolves on the principle that you are what you pin. You show to the world how unique you are with the pins and re-pins that you make. It is also becoming an online catalog where you pick the things you want to see. This could be the fuel behind the meteoric rise of interest. If you haven’t checked the site yet, please do. And start showing the world what tickles your mind and maybe find someone who shares an interest with you.