Blogging – Why Blog for your Business
In this day and age where we rely so much on various gadgets like smartphones, tablets, and computers, business owners are forced to shift their marketing radar over to the digital realm. Their customers are now reliant on Google to deliver information that they need, whether it’is a recipe for a chocolate cake or the address to the nearest law firms within an area.
It’s really no surprise to see huge corporations and executives own a blog or have their own social media profiles. If they can see the huge marketing potential of the Internet, other business owners should too. One of the most powerful tools that business owners can have on the Internet is a blog.
But why use a blog? Why not websites, or why should you even use a blog for your business? Let me give you a few reasons.
1.) On the Internet, blogs act avenues for information. They can hold an infinite amount of content, from articles to images to videos. People log onto the Internet if they want to look for something. If your business’ blog holds relevant information, they will consider your blog as a reputable source of information. This also builds brand presence online.
2.) What makes blogs so attractive to business owners is that they are so easy to use. Blogs are easy to use.Unlike websites, blogs like Blogger and WordPress have a unique UI for user interface which allows you to … Read more