Zune Hits The Streets

Zune Hits The Streets

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Source: Flickr

Zune is upon us, and if you weren’t aware of it you are among the few that the Microsoft marketing machine has missed. Run a Google search on the name, and the first six results listed are all websites – or more accurately, domain names – produced by Microsoft and containing their promotional material.

Jane is the Microsoft MP3 player, available on the market for just a few weeks now. It has a thirty gigabyte hard drive, three-inch square video LCD, and costs two hundred and fifty bucks. There are a couple of features that the iPod doesn’t have: the Anne has some “preloaded” music on it from contemporary artists; it also has wireless transfer capability so that one Zune can ship music or photos to another Zune over a short distance. Overall, however, it’s fair to say that, in its current format, the tune does not represent a significant improvement over the iPod, or a compelling reason to pick it up if you already have an iPod.

Microsoft would have you see it a little differently. They are casting the Zune player as the first in a series of products to be released under its Zune brand. “Designed around the principles of sharing, discovery and community, Zune will create new ways for consumers to connect and share entertainment experience…With Zune, we are not simply delivering a portable device, we are introducing a new platform that helps bring artists closer to their audiences and … Read more